Center for Asian American Media

I LUV FILM Contest Rules and Regulations

THESE RULES GOVERN ALL ASPECTS OF PARTICIPATION AND PRIZE AWARD.

1. Introduction. The San Francisco International Asian American Film Festival Presents the Southwest Airlines I LUV FILM Contest (“Contest”) is sponsored by Southwest Airlines (“Sponsor”), Macy’s (“Sponsor”), Best Western Hotel Tomo (“Sponsor”), and the Center for Asian American Media. One (1) Grand Prize winner will be selected from all entries received, and five (5) runners-up will be recognized. The Grand Prize for which an entrant is eligible to win is a roundtrip travel for two (2) from anywhere that Southwest flies to San Francisco, CA, four (4) room nights stay for two (2) at the Best Western Hotel Tomo, a $500 Macy’s gift card, and two (2) All-Access Passes to the San Francisco International Asian American Film Festival. All applicable federal, state, and local laws apply. The Contest is offered via the Internet on www.asianamericanmedia.org, and only within the jurisdictions listed in below.

2. Timing. The Contest begins on January 9, 2008 at 3:00 p.m. Pacific Standard Time (”PST”) and ends on February 12, 2008 at 3 p.m. PST.

3. Eligibility. The contest is open only to legal residents of the fifty (50) United States (including the District of Columbia), eighteen (18) years of age or older. Void where prohibited. Employees, officers and directors of the Center for Asian American Media, Southwest Airlines, Macy’s, and Best Western Hotel Tomo and their respective subsidiaries, and agents, as well as the immediate family (defined as spouse, parents, children, siblings and grandparents) and household members of each such employee, officer and director are not eligible. By participating, entrant agrees to abide by these Official Rules and the decisions of the Southwest Airlines, Macy’s, Best Western Hotel Tomo, and the Center for Asian American Media, which are final and binding in all respects. VOID WHEREVER PROHIBITED OR RESTRICTED BY LAW.

4. How to Enter. Instructions for the Contest will be posted on the Center for Asian American Media website, www.asianamericanmedia.org. One entry per participant. The deadline to enter and to submit videos is January 25, 2008 at 8 p.m. PST. No entries or videos will be accepted after the deadline. All participating contestants submitting an entry agree to the contest rules outlined within this page. All entries become the property of Southwest Airlines, Macy’s, Best Western Hotel Tomo, and the Center for Asian American Media and will not be returned.

5. Rights. Each entrant is responsible for releases for the completion of their respective video. Regarding music releases, entrants must have the rights to any music used in its video. Entrants shall defend, indemnify and hold Southwest Airlines, Macy’s, Best Western Hotel Tomo, and the Center for Asian American Media and their respective affiliated entities, and all sponsors harmless from and against any and all claims, demands, losses, damages, or other payments, including, without limitation, reasonable attorney fees, arising out of any breach or alleged breach of any of your warranties or representations herein. Releases must be available upon request.

6. Selection of Potential Winner. The “Top 6 Most Original, Creative and Festive” videos, selected from the submissions by the I LUV FILM Judges, will be posted on the Center for Asian American Media website, www.asianamericanmedia.org, on February 1, 2008 at 5pm PST. Public internet voting of the “Top 6 Most Original, Creative and Festive” videos will officially begin on February 1, 2008 at 5pm PST at www.asianamericanmedia.org to determine the potential winner of the Contest. Public internet voting officially ends February 12, 2008 at 3pm PST. Potential winner of the I LUV FILM Contest, determined by the public internet voting, will be announced at the 26th San Francisco International Asian American Film Festival Launch Party at 111 Minna (111 Minna St, San Francisco) at approximately 10pm PST on February 12, 2008.

The I LUV FILM Judges are selected by Southwest Airlines, Macy’s, Best Western Hotel Tomo, and the Center for Asian American Media.

Potential winner will be notified by email within ten (10) days of announcement of the winner. If a potential winner cannot be contacted within ten (10) days of the first attempt to contact him/her, the potential winner forfeits the prize. In that event, an alternate entrant will be selected in his/her place from among all eligible entries received for the selected contest. Potential winner must comply with all terms and conditions of these Official Rules; winning is contingent upon fulfilling all requirements.

7. Prize. Roundtrip travel for two (2) from anywhere that Southwest flies to San Francisco, CA, four (4) room nights stay for two (2) at the Best Western Hotel Tomo, a $500 Macy’s gift card, and two (2) All-Access Passes to the San Francisco International Asian American Film Festival. Arrangements for the fulfillment of the Grand Prize will be made by Southwest Airlines, Macy’s, Best Western Hotel Tomo, and the Center for Asian American Media. Southwest Airlines, Macy’s, Best Western Hotel Tomo, and the Center for Asian American Media reserve the right, in their sole discretion, to substitute the Grand Prize, or any portion thereof, with prizes of comparable value. The Grand Prize is non-transferable. The Grand Prize Winner, as a condition of receiving the Grand Prize must sign (i) an affidavit of eligibility and liability to release Southwest Airlines, Macy’s, Best Western Hotel Tomo, and the Center for Asian American Media and their corporate parents, subsidiaries, affiliated entities, advertising agencies, and any other participating sponsors, and their respective employees, from any and all liability, claims, demands and causes of action for personal injury and/or damage, theft, loss, or any other harm suffered in connection with this Competition or the use or acceptance of the Grand Prize (ii) except where prohibited, a promotional release granting the right to use his or her name, likeness and video for advertising and publicity purposes without additional compensation. Entry into this Competition constitutes each entrant’s agreement to sign such releases. Prior to the fulfillment of the Grand Prize, the winner may be required to provide Southwest Airlines, Macy’s, Best Western Hotel Tomo, and the Center for Asian American Media with identification proving his/her age and identity and also sign additional release(s) and/or agreement(s) necessary to fulfill the Grand Prize. ANY VIOLATION OF THESE OFFICIAL RULES BY ANY, THE GRAND PRIZE WINNER (AT SOUTHWEST AIRLINES, MACY’S, BEST WESTERN HOTEL TOMO, AND THE CENTER FOR ASIAN AMERICAN’S SOLE DISCRETION) WILL RESULT IN SUCH INDIVIDUAL’S DISQUALIFICATION AS THE GRAND PRIZE WINNER OF THE COMPETITION AND ALL PRIVILEGES WILL BE IMMEDIATELY TERMINATED. Upon receipt of any part of the Grand Prize, Grand Prize Winner is required to comply with any and all applicable federal, state and local laws, rules and regulations related thereto. The Grand Prize winner is solely responsible for any and all applicable fees and taxes associated with prize receipt and use.

8. Publicity. (a) Entrants hereby agree to submit their entries under the following terms and conditions: (i) that Southwest Airlines, Macy’s, Best Western Hotel Tomo, and the Center for Asian American Media may use entrants videos, and any ideas, concepts, materials, in whole or in part, contained in an entry to advertise, promote, and publicize Southwest Airlines, Macy’s, Best Western Hotel Tomo, and the Center for Asian American Media without further payment or consideration; (ii) entrants have obtained all rights, permissions and licenses necessary for Southwest Airlines, Macy’s, Best Western Hotel Tomo, and the Center for Asian American Media to use the entries for any purpose; (iii) that no entry, or any part thereof, infringes any trademark or copyright or otherwise violates anyone’s right of privacy or publicity; (iv) entrants indemnify and hold harmless Southwest Airlines, Macy’s, Best Western Hotel Tomo, and the Center for Asian American Media from any claims, suits, losses damages and expenses (including reasonable attorneys’ fees) that arise from any breach of the following conditions. All entrants agree to the foregoing and in addition agree to obtain, upon request of Southwest Airlines, Macy’s, Best Western Hotel Tomo, and the Center for Asian American Media, any documentation and releases necessary to prove their unrestricted ownership in all materials contained in their entries and their right to use such materials without limitation for any purpose. (b) Entrants grants to Southwest Airlines, Macy’s, Best Western Hotel Tomo, and the Center for Asian American Media the nonexclusive, irrevocable right and license to exhibit, broadcast, copy, reproduce, encode, compress, encrypt, incorporate data into, edit, broadcast, rebroadcast, transmit, record, publicly perform, and distribute and synchronize in timed relation to visual elements, the entrants videos and the entrants (such as personal information and/or elements, including but not limited to name(s), trademarks, tradenames, likenesses, photographs, biographical materials and all other graphic and/or textual material), and/or any portions or excerpts thereof, in any manner, an unlimited number of times, in any and all media, now known or hereafter devised, throughout the world, in perpetuity to advertise, promote, and publicize Southwest Airlines, Macy’s, Best Western Hotel Tomo, and the Center for Asian American Media, and/or any of Producers’ worldwide programming services in all media throughout the universe and may authorize others to do so without further payment or consideration. Such advertising, promotion, and publicity may include portions and excerpts, in addition to cut-in, synchronized, dubbed and superimposed versions of the Materials. Southwest Airlines, Macy’s, Best Western Hotel Tomo, and the Center for Asian American Media may use and authorize others to use Participant’s name, voice, biography, and likeness as well as those of artists or individuals who rendered services in connection with the entrants videos in any media for the purposes of advertising, promotion or publicizing the use without further payment or consideration by Southwest Airlines, Macy’s, Best Western Hotel Tomo, and the Center for Asian American Media.

9. Release. By receipt of any prize, winner agrees that Southwest Airlines, Macy’s, Best Western Hotel Tomo, and the Center for Asian American Media, it’s respective subsidiaries and affiliated companies, and the agents, employees, directors and officers of these companies (the “Released Parties”), are not liable whatsoever for any injuries, losses or damages of any kind resulting in whole or in part, directly or indirectly, from the acceptance, possession, use or misuse of any prize or from winner’s participation in the Contest.

10. Limitations of Liability. By participating in this Competition, entrants agree to be bound by these Official Rules and by the decisions of Southwest Airlines, Macy’s, Best Western Hotel Tomo, and the Center for Asian American Media which are final in all matters relating to this Competition. No responsibility is assumed for incorrect or inaccurate entry information whether caused by an entrant, any of the equipment or programming associated with or utilized in this Competition or by any human error which may occur in the processing of the entries or votes in this Competition. Neither Southwest Airlines, Macy’s, Best Western Hotel Tomo, nor the Center for Asian American Media is responsible for any problems or technical malfunction of any telephone network or lines, computer on-line systems, servers, or providers, computer equipment, software, failure of any e-mail or players on account of technical problems or traffic congestion on the Internet or at any Web site, or any combination thereof, including any injury or damage to persons or property, including but not limited to entrant’s computer, which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Contest. If, for any reason, the Competition is not capable of running as planned, including, but not limited to, infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of Southwest Airlines, Macy’s, Best Western Hotel Tomo, and the Center for Asian American Media, or any and all sponsors which corrupt or affect the administration, security, fairness, integrity or proper conduct of this Competition, or for any reason Southwest Airlines, Macy’s, Best Western Hotel Tomo, and the Center for Asian American Media deem it necessary, Southwest Airlines, Macy’s, Best Western Hotel Tomo, and the Center for Asian American Media reserves the right in their sole and unequivocal discretion to cancel, terminate, modify or suspend the Competition and/or the prizes. All interpretations of these Official Rules and the decisions of Southwest Airlines, Macy’s, Best Western Hotel Tomo, and the Center for Asian American Media are final. ACV and AAFL reserve the right in their sole and unequivocal discretion to disqualify any individual it finds to be tampering, or has tampered with the entry process; to be acting in violation of these Official Rules; or to be acting in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. No more than the stated number of prizes will be awarded.

11. Disputes. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of entrant, and Southwest Airlines, Macy’s, Best Western Hotel Tomo, and the Center for Asian American Media in connection with the Contest shall be governed by, and construed in accordance with, the laws of the State of California, without giving effect to any choice of law or conflict of law rules or provisions (whether of the State of California or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of California.

12. Rules and Decisions. All interpretations of the rules and decisions by Southwest Airlines, Macy’s, Best Western Hotel Tomo, and the Center for Asian American Media are final. Southwest Airlines, Macy’s, Best Western Hotel Tomo, and the Center for Asian American Media reserves the right, in its sole discretion, to disqualify any individual it finds or believes to be tampering with the entry process or the operation of the game; to be acting in violation of these Official Rules; or to be acting in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. Southwest Airlines, Macy’s, Best Western Hotel Tomo, and the Center for Asian American Media reserves the right to amend these rules.

13. Sponsors. This Competition is sponsored by Southwest Airlines, Macy’s, Best Western Hotel Tomo, and the Center for Asian American Media, 145 Ninth Street, Suite 350, San Francisco CA 94103-2641.

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