Understanding you audience is essential if you’re going to sell any product or service. You have to know exactly who your target customer is, to make you sure you’re communicating with the right people, who need and want your product. Fortunately for your, there are a variety of tools that allow you to gain a very good understanding of your audience is, or should be, and how to target that audience effectively.

These are the four most useful tools available today, which are going to help you accurately define who your target customer is, and how to sell to that same client.

1. Facebook Audience Insights

Facebook has over 1 billion active users right now on their platform; this means that they have an enormous database of people and online users. They know their names, age, date of birth, family, friends, interests, online and shopping behavior, and so much more. This essentially opens doors to incredible online advertising opportunities. Facebook knows that, and today it possesses the most powerful advertising product in the world.

As part of their ad product, they created Facebook Audience Insights, which allows you to have a very good understanding of different target groups, you can create audiences to market to. This is by far the best tool right now to research and study your audience.

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2. Alexa

Alexa.com was founded in 1996 and bought by Amazon, a while back, and it’s also a very powerful tool when it comes to studying your potential audience. Alexa is famous for its list of top sites in the world but allows you to do so much more than that.

Their paid subscription product includes tools which will help you with competitive intelligence, audience overlap, competitor keyword matrix, keyword difficulty, on-page SEO, and auditing your SEO. So Alexa.com is more than just a tool to learn more about an audience, the opportunities are endless.

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3. SimilarWeb

Similarly to Alexa, with this tool you can find out more about your competition. If you’re looking to expand to a new industry, or simply reach more people in your current market, SimilarWeb will help you understand what your competitors are doing to reach that target audience. That’s why it’s such a great tool.

You’ll be able to know where their traffic is coming for, where they’re advertising, what interests their audiences have, and so on. If you want to take your research to the next level, you may want to upgrade your account to SimilarWeb Pro or look into SimilarWeb Audience.

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4. Google Analytics

If you’re not using Google Analytics on your website, you’re missing out. Google has created one of the most powerful analytics tools in the world, and the best part about it… It’s 100% free. Installing Google Analytics on your website is pretty straight forward, and it will make you a much more skilled marketer and business owner.

You can track virtually anything, fire conversions, know what your audience is interested in, where they’re coming from, how many pages they visit, and the list goes on. This is a tool you should be actively using to gain a better understanding of who your audience is what they’re looking for.

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This is it! Four amazing tools that you should be using to find and market to your ideal audience. What other tools are you using in your business and recommend? We’re looking forward to hearing from you!

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AAM Team
Content Manager at Asian American Media

Asian American Media is a media website with content about business, marketing, and the Asian American community. We bring you the best videos and articles on these topics from experts in their respective fields.


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